There’s been a noticeable shift in the way people book their adventures.
For years and years, July and August dominated the summer calendar, but more travellers are now looking beyond these months. September has become the sweet spot, warm enough to feel like summer, but without the peak-season crowds, queues and price tags.
For travel agents, it’s a great opportunity. Clients who can travel outside these months are often looking for better value, a more relaxed experience and destinations that still deliver on sunshine.
So, where should you be sending them?
🇬🇷 Greece – Summer Isn’t Over Yet
If a client thinks they’ve “missed” Greece because it’s September, think again.
The islands are still basking in late-summer sunshine, the sea is at its warmest after months of heat, and the biggest difference is the atmosphere. The beach clubs are a little quieter, restaurants are easier to book and sightseeing becomes much more enjoyable.
Perfect for: Couples, empty nesters and anyone chasing a slower pace.
🇹🇷 Turkey – When Great Value Gets Even Better
Turkey rarely needs much of a sales pitch, but September is when it really shines.
The hottest days of the year begin to ease, making it easier for clients to explore beyond the resort while still enjoying beach weather. Combined with the strength of its all-inclusive offering, it’s an easy recommendation for anyone wanting maximum value.
Perfect for: Families with pre-school children, couples and all-inclusive lovers.
🇵🇹 Algarve – The Shoulder Season Favourite
The Algarve almost feels like it was made for September.
Long beach days, warm evenings and fewer crowds mean clients can experience Portugal at a much more relaxed pace. It’s also an excellent option for golfers and food lovers once the summer rush begins to fade.
Perfect for: Couples, golfers and multigenerational groups.
🇭🇷 Croatia – For Clients Wanting Something Different
Croatia continues to attract travellers who want a European beach holiday without booking the obvious choice.
September is ideal for sailing, island hopping and exploring historic coastal towns, all while avoiding the busiest weeks of the year.
Perfect for: Couples, luxury travellers and adventure seekers.
🇪🇬 Egypt – When Clients Simply Want Guaranteed Sunshine
Some clients don’t want “warm”, they want hot.
That’s where Egypt comes in. September still delivers the kind of temperatures many European destinations begin to lose, making it an excellent choice for beach holidays, diving and Red Sea escapes.
Perfect for: Winter sun planners, beach lovers and all-inclusive clients.
The Opportunity for Travel Agents
September isn’t replacing summer, it’s extending it.
For clients with flexibility, it’s becoming one of the easiest months to sell thanks to its combination of sunshine, value and a more relaxed travel experience.
As we move through July, now’s the time to start those conversations. A simple question like “Have you thought about travelling in September instead?” could open the door to a whole new range of destinations and happier clients. Looking to expand your September offering? Get in touch with our team to find the right options for your clients.
#septembertravel #summer2026 #traveltips #travepack
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