Discover Virginia: The Ultimate East Coast Gem Your Clients Need for 2026 In partnership with Virginia Tourism Corporation

When your clients ask for a US holiday, the usual suspects get thrown around: Florida, New York, or California. But if you want to offer them a truly authentic, diverse, and unforgettable American experience, it is time to look at the East Coast’s best-kept secret.

We are thrilled to partner with Virginia Tourism Corporation to showcase why the Birthplace of America’ should be at the very top of your selling list, especially as we look ahead to a monumental year for US tourism.
From sweeping mountain ranges and pristine coastlines to world-class vineyards and deep-rooted history, Virginia truly has something for every type of traveller. Here is why you need to be pitching Virginia to your clients today.

The 2026 Advantage: Two Massive Selling Hooks

If you are looking for a reason to recommend Virginia right now, 2026 serves up two incredible opportunities:

The USA’s 250th Anniversary (July 2026) On the 4th of July 2026, the United States will celebrate its Semiquincentennial (250th birthday).

There is no better place to experience this historic milestone than in Virginia, the birthplace of America. From fireworks in Colonial Williamsburg to seaside barbecues in Virginia Beach, no other state will celebrate this landmark anniversary with as much authenticity as the one that helped build the nation.

The Smart Alternative for the 2026 World Cup

With the FIFA World Cup taking over North America in the summer of 2026, major host cities on the East Coast (like Philadelphia and New York/New Jersey) are going to be incredibly busy and command premium rates.

Virginia is perfectly situated as an idyllic, super-accessible alternative. Your clients can soak up the electric World Cup atmosphere of the USA, travel easily to nearby East Coast matches via train, and still have time to uncover all the incredible landscapes and experiences this amazing state offers at their own pace.

“Virginia is for Lovers” (And Every Type of Client!)

Whatever you love to do on your travels, Virginia has something to offer.

For the History Lovers: Virginia is the cradle of American history. Clients can step back in time in the Historic Triangle (Jamestown, Williamsburg, and Yorktown), visit the homes of legendary US Presidents like George Washington’s Mount Vernon and Thomas Jefferson’s Monticello, and walk the hallowed grounds of American independence. Culture seekers will love exploring the capital, Richmond, a city steeped in history and modern cultural flair.
For the Nature Lovers: Adventure awaits in the breathtaking Blue Ridge Mountains and Shenandoah National Park. Drive along the famous Skyline Drive or a hike a section of the Appalachian Trail in Autumn for spectacular seasonal foliage.
For the Beach Lovers: If your clients want to fly and flop after a busy tour, Virginia Beach offers miles of golden sands, a vibrant boardwalk, and a laid-back coastal vibe.
For the Food & Wine Lovers: Virginia is rapidly becoming one of America’s premier wine destinations, boasting over 300 wineries! Pair that with the famous Virginia Oyster Trail along the Chesapeake Bay, and you have a foodie paradise.

The Perfect USA Add-On

One of Virginia’s best-selling points for UK travellers is its sheer accessibility. It is the perfect destination to seamlessly build into your traditional USA packages.

Most importantly, Washington Dulles International Airport is IN Virginia, making it the perfect starting or end point to any USA East Coast trip, with convenient direct flights to and from the UK. Bordering Washington D.C., it takes just minutes to cross the Potomac River into Virginia, providing a brilliant extension to a D.C. city break or a scenic detour for clients travelling down the East Coast from New York.

Virginia is also known as the Gateway to the South, making it a natural starting point for a Deep South road trip.

Ready to start selling Virginia?

Whether your clients want a self-drive adventure through the Blue Ridge Mountains, a historic family road trip, or a luxurious wine-tasting retreat, our North America specialists are ready to help you build the perfect, highly commissionable Virginia itinerary.
Log in to our portal to access our latest Virginia quotes, or give the Travelpack team a call today!

See our World Cup offers:

World Cup 2026 – Philadelphia & Virginia
https://agents.travelpack.co.uk/offers/offers-get-details?offer_id=35801

World Cup 2026 Meets America 250: NYC to Virginia by Rail
https://agents.travelpack.co.uk/offers/offers-get-details?offer_id=35821

World Cup 2026 – Miami & Virginia
https://agents.travelpack.co.uk/offers/offers-get-details?offer_id=35822

World Cup 2026 & Historic East Coast Journey
https://agents.travelpack.co.uk/offers/offers-get-details?offer_id=35820

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